The World finds a Home in Bavaria—a walk-in Globe at ZLF 2012

The Central Agricultural Fair (ZLF), Germany’s oldest agricultural fair, celebrated its 125th anniversary in 2012, sharing a space with Munich’s Oktoberfest at the Theresienwiese. Over 650 exhibitors gave visitors from near and far the chance to experience and enjoy everything about Bavarian agriculture.

Special attention was paid this year to the idea of effective and sustainable agriculture, not just for Bavaria or Germany, but for the population of the whole world. This connection of Bavaria to the wider world was expressed in a physical and tangible way through our walk-in, 12m (42ft) diameter, wooden globe.

The wooden construction offered exhibitors 3 different levels to display their goods and ideas on more than 180m² (2000ft²).  The outlines of the world’s continents were hand-painted onto the clear plastic sheeting which covered the globe, protected it from the elements, added structural stability, and still let the sun shine in! Among the many exhibitors inside the globe, information about the Millennial Village of Nentaraja Kenya could be found.  This is a project supported by the Bavarian Farmers Union and it concentrates on proper and healthy water management.

A wooden bridge led the visitors from the globe directly into Hall 9, the special exhibition of the Bavarian Farmers Union. In and around Hall 9, visitors could let themselves be spoiled by the delicacies of the region. And, if that wasn’t enough, the visitors could stop by the show kitchen and learn how to cook family-style meals direct from the grange.  >> click here to learn more about Hall 9

Heilmaier Messedesign has been working cooperatively with the Bavarian Farmers Union on concepts and realization of the ZLF for over 60 years.  It was an exceptional honor and pleasure this year to be involved in the design and construction, and success, of the 12m (42ft) high special attraction, the Globe.