The new BayWa Exhibit Cube

BayWa AG decided to present their complete portfolio for the first time ever at this year’s ZLF.  As one of the larger exhibitors, with over 3100m² (3300ft²) of space, they had the room to do it.

„Discover Diversity, Experience Efficiency„ – that was this year’s motto of BayWa AG.  For Heilmaier Messedesign, the challenge was to find a way to bring BayWa’ s concept to life with a brand new construction that could efficiently be re-used in the future.

The solution was not to think outside the box, but to think about a box:  We created a cubic building, 15m (50ft) per side, in which BayWa and all their subdivisions and properties could properly present themselves. This large „BayWa Cube“ was not only functional but it was visible from every corner of the fairgrounds.

On the ground floor, visitors could inform themselves about all the products and services BayWa has to offer and then go shopping in the ever popular BayWa Shop.  The second floor of the BayWa Cube not only offered the best views of both ZLF and Oktoberfest but was also a café to tend to the needs of the hungry and thirsty visitor.  Three sides of the cube were windows so the tired visitor could enjoy the superb views while resting and relaxing.

The outside area around the BayWa Cube offered more than just information about BayWa’s products and services; it offered experiential exhibits including fun and games for children and adults alike. Hot topics this year ranged from the latest developments in agriculture to innovations in renewable energies as well as the best tips to retrofit existing farms to increase energy efficiency. The entire experience was rounded out with The Silhouette –an area for the visitors to interact with BayWa’s human resource teams.

In addition to all of this, more sport-oriented visitor could also find a basketball court and a playground.  And, after all this, if the visitor still hadn’t had his or her fill, there was a pavilion dedicated to BayWa’s construction and building materials featuring the latest innovations for close inspection.

All in all, BayWa’s presence at ZLF 2012 was a great success and a wonderful start with their new concept.  The BayWa Cube will make further appearances at future agricultural fairs.  We look forward to the continued cooperative venture with BayWa AG and we look forward to seeing you there!