A New Look for Kennametal's Exhibitions
Kennametal is an American supplier of tooling and industrial materials based in Latrobe PA and together we have been creating their world-wide tradeshow concept for many years
For the EMO 2015 in Milan Italy, Kennametal wanted to present themselves to the world with a new and fresh design. They chose a concept from Bruderdesign and we put it into action for them.
The basic concept starts with a white block that is then cut into various geometric forms and the end result are large white elements with black cuts defining them. These individual building blocks are then connected visually with groups of parallel yellow lines running horizontally and vertically.
This new design was not just an eye catcher for the EMO visitors in Milan but it also continued a pattern of successfully integrating Kennametal's Corporate Identity into their trade shows.
We also created brand new product presentation elements that carried over this black and white design element. These presenters were designed to optimize both display space and logistical functionality and will be shipped around the world over the coming years.